For Immediate Release:
The Murphy Group LLC Adds Industry Veteran to Assist with Latin American Retail Automation Project
TMG to provide Primax with assistance in upgrading their Retail Automation systems; Caldwell to provide guidance and support for this initiative.
Washington DC March 27, 2008 – The Murphy Group LLC announced that they have reached an agreement with Latin American fuels and convenience retailer, Primax, to provide consulting guidance in upgrading their retail automation technology infrastructure.
Don Caldwell is joining The Murphy Group LLC to provide assistance on this initiative. Mr. Caldwell previously worked for a global mega-major energy firm and his career has spanned 35 years in the fuels and convenience industry. Mr. Caldwell has held significant global positions in field and headquarters operations. He has a proven track record of leading project teams that manage the development and systems integration of customer driven marketing programs for use at retail sites. Don has led successful implementation of cost effective POS solutions at thousands of retail sites, including company operations, dealers and distributors. He has intimate knowledge of global markets with many years of experience in Europe, Latin America and USA.
About The Murphy Group LLC:
The Murphy Group LLC (TMG) is a global business development consultancy focused on the fuels and convenience retailing industry. The firm is dedicated to generating increased profit for convenience retailers and selected suppliers. Its variety of services includes market entry strategies, brand development, training, operational improvement, global best practice benchmarking and strategic planning.